How to boost the social presence of your visitor attraction
With a new year comes new challenges, new ideas…and new features!
Facebook and Instagram have recently introduced a host of new features designed to help businesses grow organically online, but which should you try first? Continue reading
Digital Advertising: What was hot this summer.
This Summer, we’ve driven 100,000 visits to websites and influenced over £3 million worth of online tickets. This is our round up of what is hot and what is not across Facebook, Instagram, YouTube and Google, as well as our thoughts on Tik Tok advertising.
We work with clients all across the UK; from coastal theme parks, zoos and farm parks to scream parks and escape rooms. We hope you find this insight useful. Continue reading
How to Write Instagram Adverts that Convert
With 31 million in the UK now using Instagram, you can be certain your customers are already on the platform. However, reaching new customers on Instagram is not necessarily straightforward; organic Instagram posts tend to reach fewer non-followers in comparison … Continue reading
Flexibility is Key for Visitor Attraction Summer Advertising
Flexibility is Key for Visitor Attraction Summer Advertising. As we now enter step 4 of the lockdown roadmap, flexibility is key for your visitor attraction’s summer advertising. Gone are the days of committing huge amounts of advertising spend to ‘above … Continue reading
The Rise of Programmatic advertising and why your Visitor Attraction should be using it
Has your business ever done any online advertising? If so you have probably used programmatic advertising without realising it. Continue reading
How to avoid emails going into spam
So, what is spam, and how can your zoo, farm park, theme park or museum ensure your carefully crafted communications are not being caught by junk email filters? Continue reading
Using and collecting postcodes for visitor attraction marketing
Understanding where your visitors come from provides invaluable insight to ultimately drive more footfall.
Whether you are at a Zoo, Theme Park, Farm Park or indoor attraction, in this blog you’ll learn how to collect and analyse postcodes to transform the way you market to potential customers. Continue reading
Facebook ads – are you missing out?
We have tracked 100 visitor attractions this Summer including Zoo’s, Theme Parks and Farm Attractions to identify who is using Facebook Ads.
We discovered 50% of visitor attractions are not using any form of Facebook ads. And of those that are, only 30% have a strategic ad strategy, with 20% just boosting posts. Continue reading
