How to Select a Digital Marketing Agency for Your Visitor Attraction

A robust online presence is vital for any visitor attraction seeking to thrive in a competitive market. Whether you’re a museum, theme park, zoo, or any other destination, reaching and engaging with your target audience online is crucial. But with so many digital marketing agencies competing for your attention, how do you choose the right agency for your visitor attraction?

At Agility Marketing, our Managing Director has been on both sides of the marketing fence.  Before starting Agility Marketing, a 100% focussed visitor attraction agency, she sat in a marketing team at a number of visitor attractions, including London Zoo.  This is her advice:

Key Considerations to Select a Digital Marketing Agency.

Industry Expertise:  You can never underestimate industry expertise.  Look for a digital marketing agency that specialises in the visitor attraction sector. Like Agility, these agencies understand the unique challenges and opportunities specific to your industry, allowing them to tailor their strategies accordingly.

An Agency who lives and breathes visitor attraction marketing campaigns will be able to feedback your results against industry benchmarks, roll out learnings that happen on other campaigns and keep you one step ahead.  

Proven Track Record in Digital Skill Sets: Evaluate the agency’s track record and portfolio to gauge their past successes and expertise. Hopefully they will have plenty of visitor attraction case studies they can share to demonstrate their relevant visitor attraction experience.  

Another great question is to ask them how frequently their customers come back for a second project or how long their customers usually stay.

Honesty and Transparency:  Like any relationship, it is always more harmonious when both you and your agency share the same values.

We find our most successful client’s relationships are when we have built up absolute trust and are regarded as a partner rather than a supplier.  Obviously, this is only achieved when you constantly deliver and are totally open and honest.

Innovative Approach:  The digital landscape is constantly evolving, so it’s essential to work with an agency that stays ahead of the curve.

Ask the Agency how they embrace innovation and adopt proactive strategies to keep their clients ahead of the competition. It is also worth finding out how often they undertake team development to ensure the entire agency are on top of their game.

Easy to contact: At Agility, you can always pick up the phone and talk to us.  Make sure you choose an agency that is easily contactable.  When you operate a visitor attraction you never know when an onsite emergency may mean you need to pause the ads or make urgent changes to the website; we’ve had this happen on more than one occasion.

Getting hold of the team easily at any point is vital and just what we do at Agility.

Clear and concise reporting:  Make sure you stay in control by getting reports with the KPI’s that matter. Assuming the agency are already working with others in the sector, they should be able to benchmark your results against other attractions.   

Communication and Collaboration: Effective communication is the cornerstone of any successful partnership. Choose an agency that values collaboration and maintains open lines of communication. Agility Marketing prioritises collaboration with their clients, ensuring we can add value at every stage.

Is Agility Marketing the Right Agency for Your Attraction?

We care what most visitor attractions care about; driving footfall; increasing web traffic and maximising online engagement.

Agility Marketing stands out as an agency that specialises in the visitor attraction sector, values partnerships, pro-activity and long-term relationships.  You’ll find a dedicated team who prioritise honesty, transparency, and innovation.  By partnering with Agility Marketing, you will elevate your online presence, engage with your audience effectively, and achieve sustainable growth for your visitor attraction.

Remember, your digital marketing strategy is an investment in the future success of your visitor attraction. Choose wisely.

Written by Anita Waddell (MD) and Esther Felix-Awosope (marketing manager) | Posted 18/04/2024