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About Us

About Us

About Us

We care about what you care about; increasing visitor numbers; creating campaigns that deliver and learning from results.

Working within the visitor attraction industry, we sponsor and judge Leisure Marketing awards, are invited to speak at industry events and are active members of BALPPA, NFAN and shortly BIAZA. Anita, our MD also chairs the BALPPA Marketing Group.

Meet the Senior Team driving results for you

Every client has a Project Manager who is responsible for implementation. To ensure your campaigns work at their hardest level, they also access the Agency’s strategic marketing and online marketing specialism.

Anita Waddell
Managing Director
Since my very first marketing role at London Zoo over 20 years ago, I caught the bug for visitor attractions. My role at Agility is to provide senior strategic support to clients, continually develop our team’s skills and of course keep an eye on Agility’s finances. We have a very soft sell approach to new business so please do give us a call if you are considering reviewing your marketing.
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Simone Hayes
Client Services Director
I joined Agility 9 years ago as a Project Manager before becoming an Account Director and now have a board position, Client Services Director. I really enjoy working in this fun industry and am responsible for giving my clients the very best strategies. I also oversee a team of Project Managers who are responsible for the day to day implementation.
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Jodie Kimble
Senior Marketing Manager
My role involves strategic planning, budget management and implementation as well as managing a Marketing Assistant. I work towards delivering the best possible results for clients as well as offering a professional service.
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Elizabeth Clarke
Senior Project Manager
I am passionate about content and creative. I love pushing the boundaries for the attraction sector, particularly across social. Having worked in marketing and design for the last 6 years, I joined Agility during the Summer of 2016. I now lead a small team and my clients include both scream parks and farm parks.

Liz Dimes
Online Manager
As Agility’s Online Manager, I am responsible for all our client’s digital advertising campaigns and website optimisation. I work extremely closely with all the Project Managers and oversee a small team of Assistants. I am passionate about all things digital and discovering new ways to generate results.



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