About Us

About Us

About Agility Marketing

Established in 2001 and based in the market town of Tring in Hertfordshire, we work with clients big and small across the country. Many of our clients have worked with us for over 10 years; something we’re very proud of.

Our team care about what you care about; increasing visitor numbers and occupancy; creating brilliant campaigns that deliver and learning from results.

We’ve visited attractions at 10pm for the perfect video shoot, sent our teams to the US for the latest digital ad insight and woken up at 5am to put live an online ad campaign. We’ll do whatever it takes to help you meet your marketing goals and drive impactful campaigns. It’s what keeps us awake at night and gets us out of bed in the morning.

We work hard to stay at the forefront of our industry and the continuous professional development of our team has seen us undertake training across the globe from London to Orlando and San Diago!

We sponsor and judge Leisure & Day Nursery Marketing awards too, and our team are regularly invited to speak at industry events. We’re active members of BALPPA, and NFAN, as well as chair the BALPPA Marketing Group.

Work For Us

At Agility Marketing we are always seeking talented marketing individuals with a ‘can do’ attitude. To see our latest vacancies please click here.

Our Team

Every client has a Project Manager who is responsible for implementation. To ensure your campaigns work at their hardest level, they access the Agency’s strategic marketing and digital marketing specialisms.

Anita Waddell
Managing Director
I fell in love with the attraction sector in my first marketing job at London Zoo. At Agility, I provide senior strategic support to clients and for our team, manage our training programme. We have a very soft sell approach to new business so please do give us a call if you are considering reviewing your marketing
Simone Hayes
Client Services Director
I joined Agility in 2008 and am now on the board as Client Services Director. The challenges and opportunities in the attractions sector make this job so enjoyable. I am responsible for giving my clients the very best strategies and oversee a team responsible for the day to day implementation of projects.

Mark Shannon
Business Development Consultant
I have worked with tourist attractions of all shapes and sizes, in London and across the UK, delivering them visitors for 15 years. My role is to understand what the attractions need and work with our team to find the best strategy to achieve their objectives.
Jodie Kimble
Senior Project Manager
My role is varied and involves strategic planning, budget management and implementation. I work towards delivering the best possible results for clients as well as offering a professional service.

Elizabeth Powell
Senior Project Manager
I am passionate about content and creative. I love pushing the boundaries for the attraction sector, particularly across social. Having worked in marketing and design for the last 8 years, I now lead a small team and my clients include scream parks and farm attractions.
Liz Dimes
Online Manager
As Agility’s Online Manager, I am responsible for all our client’s digital advertising campaigns and website optimisation. I work extremely closely with all the Project Managers and oversee a small team. I am passionate about all things digital and discovering new ways to generate results.

Sarah Murphy
I joined Agility 3 years ago and work as finance administrator. I enjoy keeping the wheels turning!
Claire Carson
Senior Project Manager
I love seeing how our work impacts our client’s bigger picture. I plan digital campaigns and write compelling creative and social media, as well as update clients on their campaigns.

Andrew Rolls
Senior Project Manager
I thrive on having that day to day interaction with my clients and being that safe pair of hands they require. It is rewarding to see projects that start from initial concepts and evolve to ultimately reach their goals and objectives.
Miles Thomas
Online Marketing Assistant
I have a passion for digital advertising. I am particularly interested in the analytics behind the creative. I help Agility understand the why and the how behind our advertising results.


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