Many people don’t know but Agility also builds websites. And those that we have built, benefit from our strategic leisure insight.
Having studied heat mapping and customer journeys, we understand what customers want from visitor attraction websites, what navigation and layouts work best and the core functionality to better engage and convert website visitors
Websites that convert: What should be in your navigation? How are people moving around your site? How and where can you push online tickets? Solely working in the visitor attraction sector enables us to have a deeper level of understanding.
Fast load speeds: From your analytics, you know that 60-70% will access your website on a mobile. Whilst a beautiful design is very important, we also need to focus on first-class development and the correct hosting partner for quick load speeds. Google has openly come out and said that they will downgrade sites in search if they can’t load within 3 seconds.
Responsive design: A single website (with one Content Management System) needs to work just as well on a mobile than it does on a tablet or desktop. Design and function need to work hand in hand. Before we start designing, we will create a brief and mobile/desktop wireframes to brainstorm everything we need. Once this is agreed, we can start creating impactful designs.
Online discounting: Ask us to get involved in your online discounting strategy. We can estimate the number of online ticket sales you will have dependant on the pricing policy.
Get in touch – we can evaluate your current website and explain what we do in more detail.
Our USPs in this section
- We solely work in the visitor attraction sector.
- We continually review and test page layouts.
- We understand customer journeys for attractions.
- We know how to maximise online sales.
- We produce responsive websites.
- We build sites with quick load times.
- We balance beautiful design with functionality.
How we do it?
We follow a 5 stage process that gets us results:
Stage one is understanding your business and discussing what you want from your website.
Stage two is developing a brief, wireframes and mood boards. Stage two will outline the vital components before we start the designing process. We can also advise upon hosting if required.
Stage three is design. We usually create two or three routes initially before we develop designs for all the agreed templates. During this stage, we shall start the copywriting and photography selection.
Stage four is build. The approval process is agreed at the briefing stage. During stage four, we ensure each page has SEO Yeast and maximise on-page SEO.
Stage five is testing and getting live. Once live, if the URLs have changed, we will set up 301 redirects.
At Agility, you will be allocated a team to build your website containing a Board Director, our Online Manager and a Project Manager.
“Agility have delivered results again and again. Would recommend without hesitation”
Richard Waring, Rand Farm Park.
Putting the Spring into Spring Barn Farm
Spring Barn Farm is a farm park near Brighton. Having appointed Agility, they wanted their website to spearhead a new creative direction. We knew the website had to be responsive, include modern functionality but at the same time retain the farm rustic feel.
We were delighted with the results. Website visits, online sales and footfall through the door have all increased since it was launched. Have a look at springbarnfarm.com