CASE STUDY

Rectory Farm – Milton Maze Pumpkin Patch Increases Sales YOY by 43%

Rectory Farm is now open for two seasons each year: Pumpkin Patch – October and for Christmas Season – November and December.

ticket increase

43%

Milton Maze boy in Tunnel
pumpkin patch

Agility originally met with The Milton Maze at Rectory Farm in February 2019 with a view to assisting with A Digital Campaign for their Summer Maize Maze. This was put on hold due to the pandemic. Fast forward to 2022 and Agility were happy to help with a Digital Campaign for their 2022 Pumpkin Patch to increase sales on 2021.

At Agility we use our proven strategy & algorithms which push prospects through a conversion funnel – taking cold audience to warm, warm audiences to hot and hot audiences to purchase. We target different audiences with different advertisements as the messages differ.

To fully promote the event, we recommended a 4-week digital campaign across Facebook, Instagram and Google Search. Having postcode mapped 2021 customers, we recommended a 45-minute drivetime target. In addition, we reviewed and refreshed their email template and incorporated two email broadcasts throughout the campaign.

We also reviewed and made key recommendations for improvements to the campaign landing page including copy, layout and placement of call to actions throughout the campaign to ensure best possible chance of conversion.

Pumpkin picking

Share case study

43%

Ticket Increase

60%

Email Open Rate

>8%

Email CTR

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