The challenge
Tulleys Christmas Experience is just one of the much loved and famous immersive events held at this Sussex Visitor Attraction. Our challenge was to use digital advertising to build on last year’s February Early Bird and exceed their 2,435 tickets.
Our strategy
It was essential to maximise use of the budget and we created a comprehensive strategy aimed at maximising ticket sales up to 72 hours after release.
Having undertaken many early bird releases for all the Tulleys brands, we rolled out a proven strategy. This involved a 4-day campaign promoting the release, targeting engaged audiences (made up from those who had previously booked tickets, engaged with Tulleys Farm’s posts or visited their website within the past six months).
New for this campaign, we experimented with reminder Instagram ads, enticing potential customers to set reminders for the ticket release time. This innovative tactic resulted in individuals setting reminders for 10p per reminder, demonstrating a high level of interest and anticipation.
The results
The February ticket release achieved a significant 65% increase in ticket sales and 86% increase in revenue compared to the previous year. The return per every £1 spent was £25.13 and the sales represent 10% of their 2024 capacity.
65%
Ticket increase
86%
Revenue uplift
£25
Back for every £1
“Agility Marketing have delivered great results on our Christmas Early Bird ticket release. Their team truly understand our vison and goals, and they go above and beyond to exceed our expectations. We look forward to seeing what can be achieved on our next ticket release.”
C. BAILEY, Tulleys Farm
