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Improving ROI for Tulleys Escape Rooms

Improving ROI for Tulleys Escape Rooms

96%

Improvement on Instagram Cost Per Conversion

97%

More Bookings on Facebook for Same Spend

24%

Of all bookings directly attributable to our activity

The Client

Tulleys Farm Park already run the UK’s No 1 Halloween Scream Park in the UK and had strong ambitions to grow their Escape Room Business.

The Challenge

Tulleys Farm needed to boost their Escape Room bookings through improving their digital advertising campaigns.

Whist their existing creative was good, their audience targeting needed refining and overall digital advertising strategy had room for improvement.

Website tracking had not been set up, meaning that neither conversion tracking nor re-marketing were in place and monitoring & improving the campaign had been historically difficult.

The Strategy

Budgets were small, so we focused solely on Facebook and Instagram to begin with.

We cast the net wide by targeting broad, yet informed audiences to fill the marketing funnel. Once these audiences engaged, we targeted those with an intent to purchase with new copy and creative to convert them to a booking.

Once data was gathered from an initial burst of activity, networks we’re widened to include paid advertising on Google.

The Results

  • 96% improvement on Instagram’s cost per conversion
  • 97% more bookings on Facebook for same spend
  • 24% of all bookings directly attributable to our activity
  • We worked with the Tulleys team to create and refresh the online creative weekly
  • We tailored messaging to specific online audiences 
  • We continually monitored and improved results as the campaign progressed

“Agility have really taken our online marketing to the next level.”

Chris Bailey, Tulleys Farm

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