Web sessions in the first 3 months
visited via mobile optimised site
Built in 2019, Odds Farm Park Day Nursery & Pre-School is a childcare facility for children from 6 weeks old. This brand new state of the art Day Nursery & Pre-School operates on the grounds of Odds Farm Park and is operated jointly with Kids Play Childcare.
Odds Farm Park & Kids Play Childcare needed a website which achieved conversions and retained a strong visual identity, setting it apart from competitors. The challenge was to ensure that the new website acted as a platform to convey critical information on the new nursery opening whilst capturing leads from perspective parents. To achieve this the site needed to be mobile optimised and the user journey carefully considered throughout the design and development process.
Our team had previously worked on a variety of other new nursery website builds giving our team a benchmark for success and plenty of learnings under our belt. We mapped the user journey to understand the exact information perspective parents were looking for when visiting the website and brought together our digital and creative teams to use data driven insight to create page wireframes and designs that we knew would push users through the conversion funnel.
A dedicated Project Manager was allocated to the project to ensure smooth delivery of the project within the allocated time frame, with clear client communication and milestones throughout.
- +9000 website sessions in the first 3 months
- +500 website enquiries
- 64% visited via mobile optimised site
- Seamless integration with CRM system
- Dedicated Project Manager
- User-Friendly CMS