Summer Visitor Number Tracker

A free, anonymous tool designed to help UK attractions of all sizes benchmark their weekly performance during the school holidays.

Free Visitor Tracker for Attractions

Free, Anonymous & Speedy Results

Join the Agility Summer Visitor Tracker and discover how your attraction performed compared to others. It’s simple, secure, and only shared with those who take part.

How It Works

The survey is open to all visitor attractions, from zoos, bowling alleys and theme parks to heritage attractions, children’s farm and more.

By sharing increases or decreases in visitor numbers (it takes just 2 minutes!), you’ll gain access to anonymised data from across the sector,

Here’s what you’ll get:

  • Key insights: See the average percentage increase or decrease in visitor numbers.
  • Sector performance: Understand how venues like yours are performing.
  • Actionable trends: Spot early signals to guide pricing, staffing, and campaigns.
  • Exclusive September summary: Receive a full trends report by sector – only for participants.

Your data stays private – insights are shared exclusively with those who take part.

Take part in the final Tracker

Summer Snapshot Schedule

This year, we’ll be running three focused snapshots, designed to provide clearer trend signals and faster turnaround on benchmarking insights.

Snapshot 1: Now complete and survey closed.

Snapshot 2: Now complete and survey closed.

Full Summer Review: Now open (full summer holiday period)

Be part of the conversation, gain valuable insights, and make smarter decisions this summer. Sign up below:

Take Part in the Agility Footfall Tracker now

Simply enter your details below and gain access to the Footfall Tracker before 5pm on Thursday 11th September.

Register for Agility Summer Visitor Number Tracker

FAQ’s

Please contact Simone, Anita or Liz at hello@agility-marketing.co.uk if we can help in any way. Alternatively connect with Simone Hayes, Anita Waddell or Liz Dimes on LinkedIn.

Any visitor attraction is invited to submit their visitor data. Please register on the above form and we will send you an email weekly.

We shall be creating a new results tracker survey weekly through the summer holiday period, looking at the previous week’s results.

Yes we are sharing the average not the exact results, plus, we are not asking for your exact visitor numbers. Just the uplift or downturn against last year.

The Attraction Footfall Tracker results are turned around within days after the survey closes.