SERVICE
Digital Advertising Survey for Visitor Attractions
Are you looking to increase visibility, engagement, and ultimately, conversions for your visitor attraction?
It’s back for 2026!
Download The 2026 Digital Ad Survey Results
About the Digital Ad Survey for Visitor Attractions
You’ll discover the benchmarks that matter from a big pool of attractions. Key insights that allow you to compare and optimise your digital ad performance.
Learn what to expect in return for ad spend, identify if your cost per click can be improved, find out how much everyone spends in total and how much their budgets will increase in 2026.
Download the Report
FAQ’s
Yes you can, please email our CEO, Anita Waddell at anita@agility-marketing.co.uk or call 01442 890088. if she can’t answer your question, she will introduce you to one of the Agility team who can.
By joining our webinar, you’ll gain key insights into what works best for attractions like yours. Find out what makes a good cost-per-click (CPC) or click-through rate (CTR). Discover the ideal budget size for your attraction, expected returns, and how to allocate budgets across platforms for maximum impact.
We kept it simple. They told us a bit about their attraction and answered key questions about their digital ad performance, from click-through rates, cost-per-click, and cost-per-transaction data for each platform, as well as overall budget size.
We also provided step-by-step instructions for anyone unsure how to get the information.
Participants data remains completely anonymous. Instead of asking for exact numbers, we simply asked participants to select a range that reflected their results.
Once we’ve analysed the data from all participants, we’ll create industry benchmarks that will help everyone in the attraction sector. Rest assured—your privacy is our priority.
Survey participants get early access to results pre-Easter on 18 March 2026, nearly a month earlier than everyone else.
