SERVICE
Digital Advertising Survey for Visitor Attractions
Are you looking to increase visibility, engagement, and ultimately, conversions for your visitor attraction?
How Much Should You Spend on Digital Advertising?
Unlock Future Digital Ad Success for Your Attraction!
Curious about how your digital advertising spend stacks up? Want to know the latest benchmarks for visitor attractions? Agility’s Digital Ad Survey is your key to understanding what works in the competitive attractions landscape.
We are currently compiling the results of our 2024 Digital Ad Survey for Attractions.
The results shall be presenting at events across the year. If you want to be kept updated, please join our E-News.
You’ll discover key KPI’s to optimise your digital ad performance, budget and how to stay ahead.
About the Survey
At Agility, we know more than anyone that digital advertising works for attractions, but how much do you really need to invest to get the returns you are expecting?
Or maybe you’re curious about what counts as a “good” cost per click or click-through rate?
Share Your Insights. Get the answers.
The Agility Digital Ad Survey for Visitor Attractions – a first-of-its-kind survey designed specifically for attractions like yours.
Whether you’re looking to benchmark your ad performance, allocate your budget effectively between platforms, or simply understand if your results are good enough, our survey is your key to unlocking valuable insights.
Why Should You Participate?
Discover benchmarks that matter
Learn what to expect in returns for ad spend, identify competitive cost-per-click metrics, and optimize your advertising strategy with the latest insights.
Quick & Effortless
It’s completely anonymous and takes less than 15 minutes to complete. You’ll have actionable data before Easter without breaking a sweat. If you are unsure where to get the data from, we also provide step by step instructions.
Get ahead of the game
By participating, you’ll gain access to results that can help fine-tune your marketing efforts.
FAQ’s
Yes you can, please email our MD, Anita Waddell at anita@agility-marketing.co.uk or call 01442 890088. if she can’t answer your question, she will introduce you to one of the Agility team who can.
By participating, you’ll gain key insights into what works best for attractions like yours. Find out what makes a good cost-per-click (CPC) or click-through rate (CTR). Discover the ideal budget size for your attraction, expected returns, and how to allocate budgets across platforms for maximum impact.
And that’s not all—if we gather enough responses from specific attraction types, such as zoos or family theme parks, we’ll be able to provide in-depth insights tailored to your attraction category.
We keep it simple. You’ll just need to tell us a bit about your attraction and share some basic information about your digital ad performance. This includes your click-through rates, cost-per-click, and cost-per-transaction data for each platform you use, as well as your overall budget size.
Don’t worry—if you’re unsure, we’ve got step-by-step instructions to guide you through the process.
Your data will remain completely anonymous. Instead of asking for exact numbers, we’ll simply ask you to select a range that reflects your results.
Once we’ve analyzed the data from all participants, we’ll create industry benchmarks that will help everyone in the attraction sector. Rest assured—your privacy is our priority.
It’s as straightforward as it gets. There are just 14 questions, and only five are about you and your attraction, such as your name and general details. The rest focus specifically on your digital ad performance.
If you only use Meta (Facebook and Instagram) for advertising, you’ll only need to answer a few relevant questions—it really is that simple.
The best part? You’ll receive your benchmark report before Easter, giving you time to take action before one of the busiest times of the year.
We’re here to make digital advertising easier, more effective, and results-driven for attractions like yours.
