The latest marketing tips, tricks and trends from the visitor attraction marketing arena.
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As we creep out of Covid, it’s more important than ever to work smart- particularly when it comes to planning and scheduling creative social media content for your visitor attraction.
We’ve all been there. With 101 things on your to do list, sometimes procrastination pushes that Friday social media post to the back of your mind. With emails, meetings, reviews and enquiries taking centre stage- don’t let it be the elephant in the room! Continue reading
If posting on the platform isn’t part of the 2021 marketing strategy for your visitor attraction, it should be. But how can you best utilise the platform to help grow engagement and conversions? From zoos and farms to theme parks and adventure parks, read on to see how you can use the 5 different video post types on Instagram to be ahead of the game and drive results. Continue reading
As more and more of our customers spend increasing amounts of time learning, absorbing and communicating digitally, there’s been a worrying rise in Facebook and Instagram accounts being stolen and hijacked- by hackers. Here’s 5 top tips for keeping your business details safe and your accounts secure. Continue reading
The latest Apple iOS update, privacy is a key topic. Through push notifications, all users will be given a choice to either ‘allow’ or ‘opt out of tracking’ from apps they use. With many ads served through the app on iPhones and iPads, it is essential advertisers follow a number of steps. Continue reading
As people exit lockdown, no doubt the first few weeks of visitor attraction bookings will be satisfying pent up demand. But what happens after then? In this blog we talk about how digital advertising should be used strategically as pent up demand starts to diminish. We share which audiences should be turned back on first. Continue reading
Paid virtual events are a fantastic way to keep visitors engaged with your attraction during lockdown, a chance to obtain some extra income and, as in the case of Mead Open Farm, could even lead to TV and radio coverage. Continue reading
Whether you are a zoo, museum or rural farm attraction, earning money virtually not only brings in extra revenue (from those within and outside your catchment) but it also enables you to connect more deeply with your existing visitors. Continue reading
To establish safe visitor numbers for social distancing, getting everyone to buy tickets online has now become the norm. This has opened up huge possibilities for smarter marketing at visitor attractions, whether you are a zoo, theme park, farm attraction or even indoor adventure golf. Below are Agility’s top five marketing benefits … now all possible as 100% of tickets are purchased online. Continue reading
Discover our Digital Marketing Review packages to help you take stock, and plan for the best possible 2021. Digital marketing is guaranteed to lead the way for 2021 – a little investment can go a long way. Continue reading
Download your FREE ‘Visitor Attraction Marketing To Do List’ for all those required marketing updates between Christmas and New Year. Including all the social and online tasks in a handy checklist, we hope you find it useful. Continue reading
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