The latest marketing tips, tricks and trends from the visitor attraction marketing arena.
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Has your business ever done any online advertising? If so you have probably used programmatic advertising without realising it. Continue reading
How to prevent your visitor attraction email communications being marked as spam.
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What do all of these email subject lines have in common?
They all use words and phrases that appear in Hubspot’s list of top email subject line trigger words that are most likely to send your email to spam (and no, we don’t mean the tinned kind!)
At the time of writing, it is predicted that almost 30% of emails sent are considered spam and thus not opened. With 4.1 billion email users estimated worldwide, that’s a jaw dropping amount. Continue reading
Understanding where your visitors come from provides invaluable insight to ultimately drive more footfall.
Whether you are at a Zoo, Theme Park, Farm Park or indoor attraction, in this blog you’ll learn how to collect and analyse postcodes to transform the way you market to potential customers. Continue reading
As we creep out of Covid, it’s more important than ever to work smart- particularly when it comes to planning and scheduling creative social media content for your visitor attraction.
We’ve all been there. With 101 things on your to do list, sometimes procrastination pushes that Friday social media post to the back of your mind. With emails, meetings, reviews and enquiries taking centre stage- don’t let it be the elephant in the room! Continue reading
If posting on the platform isn’t part of the 2021 marketing strategy for your visitor attraction, it should be. But how can you best utilise the platform to help grow engagement and conversions? From zoos and farms to theme parks and adventure parks, read on to see how you can use the 5 different video post types on Instagram to be ahead of the game and drive results. Continue reading
As more and more of our customers spend increasing amounts of time learning, absorbing and communicating digitally, there’s been a worrying rise in Facebook and Instagram accounts being stolen and hijacked- by hackers. Here’s 5 top tips for keeping your business details safe and your accounts secure. Continue reading
As people exit lockdown, no doubt the first few weeks of visitor attraction bookings will be satisfying pent up demand. But what happens after then? In this blog we talk about how digital advertising should be used strategically as pent up demand starts to diminish. We share which audiences should be turned back on first. Continue reading
As people exit lockdown, no doubt the first few weeks of visitor attraction bookings will be satisfying pent up demand. But what happens after then? In this blog we talk about how digital advertising should be used strategically as pent up demand starts to diminish. We share which audiences should be turned back on first. Continue reading
Whether you are a zoo, museum or rural farm attraction, earning money virtually not only brings in extra revenue (from those within and outside your catchment) but it also enables you to connect more deeply with your existing visitors. Continue reading
Whether you are a zoo, museum or rural farm attraction, earning money virtually not only brings in extra revenue (from those within and outside your catchment) but it also enables you to connect more deeply with your existing visitors. Continue reading
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