Category Topic: Marketing Strategy

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How to Write Instagram Adverts that Convert

With 31 million in the UK now using Instagram, you can be certain your customers are already on the platform. However, reaching new customers on Instagram is not necessarily straightforward; organic Instagram posts tend to reach fewer non-followers in comparison … Continue reading


Posted on by Agility Posted in Marketing Strategy, Offline Marketing, Online Advertising, Online Marketing | Leave a comment

Flexibility is Key for Visitor Attraction Summer Advertising

Flexibility is Key for Visitor Attraction Summer Advertising. As we now enter step 4 of the lockdown roadmap, flexibility is key for your visitor attraction’s summer advertising. Gone are the days of committing huge amounts of advertising spend to ‘above … Continue reading


Posted on by Agility Posted in Marketing Strategy, Offline Marketing, Online Advertising, Online Marketing | Leave a comment

The Rise of Programmatic advertising and why your Visitor Attraction should be using it

Has your business ever done any online advertising? If so you have probably used programmatic advertising without realising it. Continue reading


Posted on by tdd Posted in Marketing Strategy, Offline Marketing, Online Advertising, Online Marketing | Leave a comment

How to avoid emails going into spam

So, what is spam, and how can your zoo, farm park, theme park or museum ensure your carefully crafted communications are not being caught by junk email filters? Continue reading


Posted on by tdd Posted in Marketing Strategy, Offline Marketing, Online Advertising, Online Marketing | Leave a comment

Using and collecting postcodes for visitor attraction marketing

Understanding where your visitors come from provides invaluable insight to ultimately drive more footfall.

Whether you are at a Zoo, Theme Park, Farm Park or indoor attraction, in this blog you’ll learn how to collect and analyse postcodes to transform the way you market to potential customers. Continue reading


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Benchmarking attractions review ratings

Attraction-Review-Ratings

We started monitoring attraction review ratings five years ago, primarily to double check a claim that Trip Advisor had a 4.7 average review rating for attractions.  They were of course right with their analysis, although 4.7 is a big increase upon today’s rating of 4.2. Continue reading


Posted on by tdd Posted in Marketing Strategy, Online Marketing, Online Reviews | Leave a comment

Improve Review Ratings

Improve Review Ratings

Find out how to improve review ratings for your theme park, zoo or farm.  Love them or hate them, customers love reviews and trust what they read about your visitor attraction, whether it’s accurate or not. Continue reading


Posted on by tdd Posted in Marketing Strategy, Online Reviews | Leave a comment
 

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