CASE STUDY

Success Through Strategic Partnership

Agility formed a strategic partnership with Blackgang Chine, focusing on collaboration and local insights. By immersing in the park's environment and refining their approach, Agility helped improve ticket tracking and campaign effectiveness. Their summer marketing campaign achieved a cost per conversion under £1 and a click cost of 30p, driving a strong uplift in 2024 performance.

£1

cost per transaction

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At Agility we are about creating long term relationships. Our approach revolves around three core principles; achieving tangible results, being pro-active and working in close collaboration.  And this framework is exactly what we did for the UK’s oldest theme park, Blackgang Chine.

Situated on the scenic Isle of Wight, Blackgang Chine presented distinct challenges owing to its unique island location. We prioritised immersing ourselves in the local environment to understand its demographics, holiday audience, and potential opportunities. Our team visited the park three times during the first year, gaining invaluable firsthand insights into the nostalgic charm that defines Blackgang Chine and through consistent testing, regular contact on visitor numbers and refining our approach, a strategic partnership grew.

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“We have partnered with Agility for our digital marketing from 2023 and I have to say partnership really is the right word to use here. It doesn’t feel like a client/agency relationship, but a real collaboration. Both Andy and Liz’s expertise is very clear, and the results of our campaigns show that, but their constant communication and feedback and on campaigns are what have build a fantastic working relationship. I very much look forward to continuing to work with them.”

Laura Baxter, Creative Marketing Lead, Blackgang Chine

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