Improve Your Email Open Rates You may have spent hours curating the perfect email content for your customer database; editing images, writing copy and adding compelling call-to-actions. Unfortunately, members of your email database may not even open and view your … Continue reading
The COVID 19 pandemic has increased the speed at which the world is going digital.
Whilst the easing of lockdown makes it tempting to slip back into old habits of pre-covid above the line marketing, it’s now more important than ever that your visitor attraction uses online advertising intelligently- and strategically Continue reading
With 31 million in the UK now using Instagram, you can be certain your customers are already on the platform. However, reaching new customers on Instagram is not necessarily straightforward; organic Instagram posts tend to reach fewer non-followers in comparison … Continue reading
Flexibility is Key for Visitor Attraction Summer Advertising. As we now enter step 4 of the lockdown roadmap, flexibility is key for your visitor attraction’s summer advertising. Gone are the days of committing huge amounts of advertising spend to ‘above … Continue reading
As we creep out of Covid, it’s more important than ever to work smart- particularly when it comes to planning and scheduling creative social media content for your visitor attraction.
We’ve all been there. With 101 things on your to do list, sometimes procrastination pushes that Friday social media post to the back of your mind. With emails, meetings, reviews and enquiries taking centre stage- don’t let it be the elephant in the room! Continue reading
If posting on the platform isn’t part of the 2021 marketing strategy for your visitor attraction, it should be. But how can you best utilise the platform to help grow engagement and conversions? From zoos and farms to theme parks and adventure parks, read on to see how you can use the 5 different video post types on Instagram to be ahead of the game and drive results. Continue reading
As more and more of our customers spend increasing amounts of time learning, absorbing and communicating digitally, there’s been a worrying rise in Facebook and Instagram accounts being stolen and hijacked- by hackers. Here’s 5 top tips for keeping your business details safe and your accounts secure. Continue reading
The latest Apple iOS update, privacy is a key topic. Through push notifications, all users will be given a choice to either ‘allow’ or ‘opt out of tracking’ from apps they use. With many ads served through the app on iPhones and iPads, it is essential advertisers follow a number of steps. Continue reading
As people exit lockdown, no doubt the first few weeks of visitor attraction bookings will be satisfying pent up demand. But what happens after then? In this blog we talk about how digital advertising should be used strategically as pent up demand starts to diminish. We share which audiences should be turned back on first. Continue reading
Paid virtual events are a fantastic way to keep visitors engaged with your attraction during lockdown, a chance to obtain some extra income and, as in the case of Mead Open Farm, could even lead to TV and radio coverage. Continue reading
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